The global music industry has been shifting rapidly toward Asia, and the momentum is more visible than ever. From international collaborations to billion view digital releases, the region has become a force that no market can ignore. Many factors contribute to this rise, and each one points toward a future where Asia plays a central role in global pop culture. APEC 2025. Cha Eun Woo, G Dragon and Rap Monster (from left to right). A significant moment took place at APEC 2025 w

The K-Pop scene evolves at incredible speed, with each year bringing new groups that redefine the industry. As we look toward 2026, several rising acts are gaining impressive traction, signaling exciting possibilities for the coming year. ILLIT is one of the most talked-about newer groups. Their music, choreography, and youthful image have earned strong support both locally and internationally. With each release, they continue to strengthen their identity and expand their fa

BTS Army Fandom The global entertainment landscape has evolved rapidly in the past decade, and the driving forc e behind many of these changes is not simply the artists themselves. It is the fandoms that stand behind them. Communities like ARMY, CARATs, ONCEs, MOAs and countless others have redefined the meaning of support, influence and participation in pop culture. Their collective power now reaches far beyond streaming numbers or concert ticket sales. It shapes brand decis